France continues to rank among the largest and most mature vaping markets in Europe. By 2026, the market is expected to approach a value of USD 2.3 billion, supported by an estimated 5 million adult users, representing roughly 8% of the adult population. This well-established user base and strong penetration rate provide a solid foundation for sustained industry growth.

Regulatory Environment

In February 2025, France implemented a nationwide ban on disposable e-cigarettes, marking a major turning point in the market and accelerating the transition toward reusable product formats.

Regarding taxation, a proposal in the 2026 Budget Bill suggested introducing a levy of €0.30 to €0.50 per 10 ml of bottled e-liquid. However, this proposal was later withdrawn, and no new excise tax has been implemented to date. As a result, the overall cost structure for e-liquids remains relatively stable.

Despite increasing regulatory oversight, the market continues to demonstrate resilience. According to China Customs data, exports of vaping-related products from China to France grew by over 15% year-on-year in 2025, indicating steady demand and a generally positive market outlook.

Product Structure

Following the disposable vape ban, open systems have become the dominant product category, accounting for approximately 73% of the market. Their flexibility and reusability make them the primary alternative for former disposable users.

Meanwhile, innovative formats such as 2+10 ml and 2+10+10 ml are gaining visibility among consumers, reflecting a clear preference for big puff vapes.

2 ml prefilled pod systems remain a key segment, representing around 25% of the market, driven by compliance requirements and ease of use.

In the e-liquid category, 60 ml shortfills and DIY e-liquids continue to be widely adopted due to their cost efficiency and customization potential. Meanwhile, 10 ml bottled e-liquids have recorded growth of over 8%, indicating a steady expansion of this segment.

Channel Landscape

As of 2025, specialized vape shops remain the primary sales channel for vaping products in France. There are approximately 3,500 vape stores nationwide, representing an 8% year-on-year increase. These physical retail outlets account for nearly half of total market sales, at around 46%.

Leading distributors such as Le Petit Vapoteur, GFC, LCA, LVP, and Joshnoa & Co have developed their own bottled e-liquid brands and maintain close partnerships with local manufacturers. This vertical integration allows them to strengthen control over product offerings and brand positioning.

In terms of geographic distribution, major channel players are primarily concentrated in key urban areas, including Paris, Lyon, and Marseille, which serve as core hubs for vape retail and distribution in France.

How Atom Supports Your Business in France

Despite tightening regulations, the French vaping market continues to demonstrate solid growth resilience, with open systems, prefilled pod devices, and e-liquids expected to remain key growth drivers.

Atom provides high-quality e-liquid solutions, supported by localized production in Europe to ensure efficient delivery and compliance with local requirements.

Contact us: e-liquids@hangsen.com.

Learn more:

France E-liquid Flavor Trends 2026