An increasing number of European countries have introduced bans on flavored e-cigarettes, particularly targeting fruit, candy, and dessert profiles believed to appeal to youth. As of 2025, eight countries have implemented nationwide restrictions. Meanwhile, the EU’s EPSCO Council has opened discussions that could eventually lead to a unified approach under the next Tobacco Products Directive (TPD).

Countries with Flavor Bans

The following table summarizes current restrictions:

Countries Considering Bans

Spain: Public consultation on a full ban concluded in 2024; if adopted, earliest enforcement would be 2026.

France: Disposable e-cigarettes banned in 2025; broader flavor restrictions under debate, no final bill yet.

Belgium: Expert report recommends limits on sweet/beverage flavors; under parliamentary discussion.

Portugal: Draft law proposes allowing only tobacco and menthol; not yet voted.

Greece: Health minister expressed support for restrictions, but no draft law introduced.

At the EU level, Latvia and Denmark have pushed for a bloc-wide flavor ban. Their initiative has gained support from France, Germany, and Spain, signaling that the next TPD revision may include a harmonized EU standard.

EU-wide proposals have been submitted to the EPSCO Council, gaining multi-state support.

Market Impacts and Insights

Flavor bans are shrinking product diversity, with some users turning to cross-border or unregulated sources. While evidence of reduced youth vaping is limited, adult smokers now face fewer flavored alternatives. As France and Germany push for wider restrictions, it is increasingly important for brands to reinforce their tobacco ranges and adapt to Europe’s shifting, fragmented market.

Atom’s Leadership in Tobacco Vape Flavors

At Atom, we are recognized as a leader in tobacco-flavored e-liquids. With a strong heritage in flavor innovation and compliance, our portfolio covers a wide range of TPD-registered tobacco options tailored for diverse markets. In today’s environment of tightening flavor regulations, Atom delivers solutions that help brands strengthen their tobacco lines and achieve sustainable growth.

👉 Explore more insights in our guide: The Ultimate Guide to Tobacco Flavors for Vaping