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WARNING: This product contains nicotine.
Nicotine is an addictive chemical.
Menthol E-liquids: The Cornerstone of Global Vape Brand Success
Menthol E-liquids: The Cornerstone of Global Vape Brand Success
Products
Products
Nov 10, 2025
Nov 10, 2025
by
by
Kareena
Kareena
Discover why menthol remains the most stable and in-demand vape flavor globally and explore top menthol e-liquids.
Discover why menthol remains the most stable and in-demand vape flavor globally and explore top menthol e-liquids.



In the ever-evolving world of vape flavors, certain categories stand the test of time to become indispensable cornerstones of the industry. Menthol is one of them.
In the UK, Germany, and the Netherlands, menthol continues to dominate as a transitional flavor for adult users. In the Middle East, Eastern Europe, and Southeast Asia, high-intensity cooling profiles are especially popular, and menthol-based blends remain among the top-selling products.
In countries such as the Netherlands, Australia, Denmark, and the United States (excluding California), menthol flavors are often granted exemptions even under comprehensive flavor bans. As a result, menthol stands as one of the most demanded and legally stable flavor foundations in the global market, making it a vital element in any successful vape portfolio.
Top-Selling Menthol E-liquids
Double Menthol
Experience double the intensity. This isn't just cooling; it's a transparent, sharp sensory impact designed to satisfy heavy menthol users, ensuring high repeat purchase rates.
Grape Menthol
A well-balanced fusion of sweetness and chill. The ripe grape base meets a refreshing menthol finish to create a layered, full-bodied vaping experience—an ideal choice for all-day use and consistently among the best sellers across multiple regions.
Ice Menthol
Pure, crystalline, and intensely cold—Ice Menthol captures the very essence of frost. Its clarity and extreme chill make it irreplaceable in hot-climate regions and among users who crave the strongest possible cooling sensation.
Triple Menthol
An upgraded version of Double Menthol, crafted for true menthol devotees. A top performer in North America and Southeast Asia, where users demand strong throat impact and long-lasting cooling satisfaction.
Menthol Sensation
Smooth and balanced, Menthol Sensation provides steady cooling comfort ideal for daily use. Highly popular in European markets, it aligns perfectly with lifestyle-oriented vapers who value refreshment and consistency over intensity.
Why Vape Brands Choose ATOM
With over a decade of formulation expertise and deep global market insight, ATOM, powered by Hangsen, is recognized as a leading menthol e-liquid manufacturer trusted by top vape brands worldwide.
Our R&D team applies advanced cooling agents and precision-balanced flavor bases to deliver:
Consistent, scalable production quality
Compliance with TPD, PMTA, and other international standards
Strong supply capabilities for global partners
Menthol remains one of the most profitable and resilient flavor categories in the vaping sector—and ATOM continues to lead the innovation frontier through technical excellence and manufacturing stability.
📩 Contact us: e-liquids@hangsen.com.
In the ever-evolving world of vape flavors, certain categories stand the test of time to become indispensable cornerstones of the industry. Menthol is one of them.
In the UK, Germany, and the Netherlands, menthol continues to dominate as a transitional flavor for adult users. In the Middle East, Eastern Europe, and Southeast Asia, high-intensity cooling profiles are especially popular, and menthol-based blends remain among the top-selling products.
In countries such as the Netherlands, Australia, Denmark, and the United States (excluding California), menthol flavors are often granted exemptions even under comprehensive flavor bans. As a result, menthol stands as one of the most demanded and legally stable flavor foundations in the global market, making it a vital element in any successful vape portfolio.
Top-Selling Menthol E-liquids
Double Menthol
Experience double the intensity. This isn't just cooling; it's a transparent, sharp sensory impact designed to satisfy heavy menthol users, ensuring high repeat purchase rates.
Grape Menthol
A well-balanced fusion of sweetness and chill. The ripe grape base meets a refreshing menthol finish to create a layered, full-bodied vaping experience—an ideal choice for all-day use and consistently among the best sellers across multiple regions.
Ice Menthol
Pure, crystalline, and intensely cold—Ice Menthol captures the very essence of frost. Its clarity and extreme chill make it irreplaceable in hot-climate regions and among users who crave the strongest possible cooling sensation.
Triple Menthol
An upgraded version of Double Menthol, crafted for true menthol devotees. A top performer in North America and Southeast Asia, where users demand strong throat impact and long-lasting cooling satisfaction.
Menthol Sensation
Smooth and balanced, Menthol Sensation provides steady cooling comfort ideal for daily use. Highly popular in European markets, it aligns perfectly with lifestyle-oriented vapers who value refreshment and consistency over intensity.
Why Vape Brands Choose ATOM
With over a decade of formulation expertise and deep global market insight, ATOM, powered by Hangsen, is recognized as a leading menthol e-liquid manufacturer trusted by top vape brands worldwide.
Our R&D team applies advanced cooling agents and precision-balanced flavor bases to deliver:
Consistent, scalable production quality
Compliance with TPD, PMTA, and other international standards
Strong supply capabilities for global partners
Menthol remains one of the most profitable and resilient flavor categories in the vaping sector—and ATOM continues to lead the innovation frontier through technical excellence and manufacturing stability.
📩 Contact us: e-liquids@hangsen.com.
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