COLOURIST EDITION: Innovation Through Data and Design

The COLOURIST EDITION is a refined evolution of Hangsen’s original BAR SALTS concept, developed through detailed analysis of UK-led European flavor trends over the past 12 quarters. By precisely optimizing sweetness, cooling effect, aroma, acidity, nicotine perception, and throat hit, this series delivers a more sophisticated and impactful vaping experience.

The line includes four chromatic sub-series — Blue, Red, Purple, and Yellow — each inspired by color to express unique, multi-layered taste profiles. Drawing on a proprietary flavor trend database and localized UK flavor preferences from nostalgic candies to classic drinks, COLOURIST EDITION reflects Hangsen’s ability to anticipate and respond to shifting consumer expectations with precision and speed.

Full-Chain Capabilities on Display

In addition to the COLOURIST launch, Hangsen spotlighted its diverse portfolio of owned brands — including Atom and Bar Fuel — reinforcing the company’s multi-brand strategy and ability to adapt to various market segments. Hangsen’s white-label solutions also attracted attention, offering scalable and customized product development options to global partners.

Interactive activities such as the on-site “spin-the-wheel” game drove high engagement, underscoring Hangsen’s strong presence and consumer-centric approach at the expo.

Committed to Sustainable Industry Growth

Hangsen remains focused on enabling partners through excellence in manufacturing, regulatory compliance, and data-backed product development. With end-to-end services and robust global infrastructure, the company continues to drive the vaping sector forward toward greater professionalism, health responsibility, and sustainability.

ATOM: INDUSTRY LEADERS IN TOBACCO AND MENTHOL FLAVOURS

ATOM, powered by Hangsen, is a forward-thinking vaping brand built on precision flavor formulation and uncompromising quality. With a stronghold in tobacco and menthol flavor categories, ATOM combines heritage expertise with trend-driven development to deliver refined, high-performance e-liquids tailored to discerning users.

For business inquiries, contact us at:
📧 e-liquids@hangsen.com
🌐 Visit: www.atomeliquid.com