On 29th September, Hangsen, together with UK PLUG ME, officially launched one of the most ambitious nationwide activation programmes in the UK convenience sector.

After months of preparation, the teams are now on the ground. Routes have been mapped, stock has been placed, and the activation is moving forward with a clear focus:

• Reconnecting with long-standing partners

• Rekindling relationships with retailers we have lost touch with

• Introducing Hangsen to new stores across the country

The programme is set to cover up to 5,000 retail outlets nationwide, starting with 1,000 priority visits in Phase One. With a bold target of achieving a 25–30% activation rate, the initiative is supported by a strong incentive-led campaign, giving retailers compelling reasons to say yes to Hangsen.

This is not simply another campaign. It is about timing, presence, and leadership. By stepping forward with renewed energy, Hangsen is reaffirming its position as a trusted pioneer in the e-liquid industry and taking the next step towards renewed growth in the UK market.