In recent years, Poland has aligned more closely with the EU Tobacco Products Directive (TPD), entering a new phase of strict e-cigarette regulation and compliance adjustment. As one of Central and Eastern Europe’s largest markets with high smoking prevalence and a mature vaping base, the country remains strategically significant.

However, 2025 marks a turning point. The Polish government has accelerated regulatory updates and tax reforms, creating substantial compliance pressure, higher operational costs, and a fast-changing business environment.

Broadened Regulatory Scope

On June 17, 2025, the President of Poland signed the Amendment to the Act on Health Protection Against the Effects of Using Tobacco and Tobacco Products (UD86).
The revision expands the law’s coverage to include non-nicotine e-cigarettes, e-liquids, devices, and nicotine pouches.

Product Limits

The new rules specify capacity and content restrictions:

Non-nicotine e-liquids: ≤ 10 ml per bottle

Pre-filled pods/disposables (non-nicotine): ≤ 2 ml

Nicotine pouches: ≤ 20 mg/g nicotine content

Updated Packaging & Health Warnings

Different warnings are now required for various product types:

Nicotine products: “Wyrób zawiera nikotynę, która powoduje szybkie uzależnienie.” (This product contains nicotine, which is highly addictive.)

Nicotine-free products: “Wyrób szkodliwy dla zdrowia.” (This product is harmful to health.)

Nicotine pouches: “Ten wyrób szkodzi Twojemu zdrowiu i powoduje uzależnienie.” (This product harms your health and causes addiction.)

New Excise Taxes

Starting July 2025, a new excise framework took effect:

Disposable e-cigarettes/heating devices: 40 PLN per unit (≈ $11.03)

E-liquids: 0.96 PLN/ml (≈ $0.26)

Nicotine pouches: 150 PLN/kg (≈ $41.37)

These tax increases have already led to rising retail prices and reduced market availability, especially for disposable products.

Disposable E-Cigarette Ban (Draft UD213)

A separate draft act (UD213) aims to ban all disposable e-cigarettes, including nicotine-free versions. It is expected to reach parliament in Q3 2025 following public consultation. Although the ban is not yet enforced, retailers have started cutting inventories amid tax-driven price hikes.

Once approved, the ban would completely prohibit the legal sale of disposable vapes and may trigger further fiscal adjustments.

Advertising, Promotion & Retail Limits

The new act enforces a total ban on advertising, sponsorship, and public display of e-cigarettes (with or without nicotine), e-liquids, and nicotine pouches.

Sales restrictions include:

No sales to individuals under 18

Online sales ban extended to non-nicotine products

Vending machine sales prohibited

All rules now also apply to nicotine pouches

Product Registration

All e-cigarette products—nicotine or not—must be registered with the Central Office of Chemicals.
While most restrictions are already effective, new composition, labelling, and reporting rules will take effect on January 4, 2026.

Conclusion

Poland is rapidly becoming one of Europe’s most tightly regulated vaping markets. The combined effect of UD86, new excise taxes, and the proposed UD213 ban has reshaped the landscape, forcing brands to shift from growth-driven strategies to compliance-first operations.

To stay competitive, companies should prepare early for the 2026 packaging changes and the potential disposable ban, while optimizing their supply chains and compliance systems.

About Atom E-Liquids

Founded in 2016, Atom has earned a global reputation for reliability, safety, and regulatory excellence. Our e-liquids are crafted with a balance of tradition and innovation, offering premium tobacco and menthol blends trusted by partners worldwide.

With distribution across 20+ countries, Atom operates with a strong focus on European compliance, ensuring all formulations and packaging meet evolving standards—such as those recently introduced in Poland’s 2025 regulatory framework.

Our established regional presence enables swift adaptation to market changes, secure supply continuity, and full compliance support for our partners in Poland and beyond.

For more information, please contact: e-liquids@hangsen.com