As one of the fastest-growing vape markets in the European Union, Spain is showing strong momentum. By 2025, the market size is expected to surpass USD 260 million, with a vaping population of around 700,000. Spain remains a market led by open systems, which provides broad room for flavor innovation and product differentiation.

In this context, understanding flavor trends is no longer just a product strategy—it has become a core driver of business growth. Current best-selling flavors clearly reveal consumer preferences. For e-liquid brands and distributors, analyzing these trends is key to tailoring product portfolios, strengthening local competitiveness, and ultimately winning market share.

Top 5 High-Potential Flavors in 2025

1. Watermelon Ice

As the ultimate summer favorite, Watermelon Ice perfectly matches Mediterranean consumers’ preference for refreshing flavors. Its sweet watermelon base combined with a cooling throat hit makes it a popular entry-level choice. Among fruit-based profiles, this flavor shows one of the highest repeat purchase rates, making it a strategic core SKU for brand portfolios.

Representative Products: Lost Mary Tappo Air – Watermelon Ice, Blu Box 800 – Watermelon Ice, Drifter – Watermelon Ice

2. Triple Mango

Triple Mango stands out with its multi-layered mango aroma and authentic tropical sweetness. Its unique blend offers a longer-lasting taste experience, earning strong loyalty among the 18–35 core consumer group. This flavor is also a key vehicle for brands to showcase premium positioning and flavor craftsmanship.
Representative Products: Lost Mary QM600 – Triple Mango, ELF Bar CR8000 – Triple Mango, Bar Fuel – Triple Mango

3. Mint

A timeless classic, Mint maintains a stable market share in Spain. Known for its cooling freshness and versatility, Mint works well as both a standalone flavor and as a base for blends. With broad consumer acceptance, especially among smokers transitioning to vaping, it serves as a cash flow stabilizer for distributors and retailers.
Representative Products: Hangsen Atom – Mint, Just Juice – Pure Mint, V4 Vapour – Mint

4. Pink Lemonade

Combining the tartness of lemon with the sweetness of berries, Pink Lemonade offers a refreshing balance that resonates with young consumers and female vapers. It is also an important category for word-of-mouth growth and brand differentiation.
Representative Products: Hangsen Atom – Pink Lemonade, Ske Crystal 600 Pro – Pink Lemonade

5. USA Mix

As a representative tobacco flavor, USA Mix blends smooth cocoa and nutty notes with mild tobacco richness, lowering the barrier for smokers transitioning to vaping. With strong demand among consumers aged 35 and above, it remains an indispensable flavor in any product lineup.
Representative Products: Maryliq – USA Mix, Oil4Vap – USA Mix, Hangsen Atom – USA Mix

Key Takeaways for B2B Partners

For B2B partners, aligning portfolios with these categories enables more precise market entry, faster inventory turnover, and stronger long-term competitiveness.

At Atom, we are committed to providing partners with high-quality, diverse, and system-compatible e-liquids—empowering you to capture mainstream demand in Spain’s dynamic market and achieve sustainable growth together.

Get in touch today to explore partnership possibilities:
📧 e-liquids@hangsen.com